Crimson Interiors is a firm that deals in bespoke furniture and interior design consultancy. For this project, the goal was to distill their brand into a singular, iconic mark. After a few iterations, I designed this clean, geometric minimalist logo utilizing a "key" shape to reflect feelings of home and trust. The final scalable vector asset delivers visual clarity, ensuring a premium look on everything from smartphone app icons to large-scale digital displays. After the logo was finalized, I decided to make this presentation for the client, which shows not only the logo construction and rationale, but also a complete design language for the brand to be used across multiple applications.  

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